An Exclusive Interview by STRIVE TIMES US
In an era where luxury brands are constantly competing for relevance, few manage to carve out a truly distinctive identity. Tony Vincente, President and CEO of Rossario George™, is one such visionary. With a brand rooted in storytelling, craftsmanship, sustainability, and bold glamour, Vincente has transformed a personal dream into a globally recognized luxury lifestyle house.
In this exclusive interview with STRIVE TIMES US, Tony Vincente opens up about his journey, inspirations, challenges, and his vision for the future of modern luxury.
Introducing the Visionary Behind Rossario George™
STRIVE TIMES US: What is your name, and how do you define your role within your brand?
Tony Vincente:
My name is Tony Vincente, and I am the founder, President, and creative force behind Rossario George™. I oversee every aspect of the brand—from creative direction and design to storytelling and long-term strategy. Rossario George is not just a label; it’s a world, and I am deeply involved in shaping every part of it.
From the East Coast to the Pacific Northwest: A Story of Duality
STRIVE TIMES US: Where do you currently live, and where were you born?
Tony Vincente:
I currently reside in Seattle, Washington, in the heart of the Pacific Northwest. It’s a place that fuels creativity and introspection. I was born on the East Coast, and I believe that contrast—grit from the East, elegance from the West—has deeply influenced my aesthetic. That duality of strength and glamour shows up in everything I create.
The Birth of Rossario George™
STRIVE TIMES US: When did your journey officially begin?
Tony Vincente:
My journey officially began in 2018, with the launch of Rossario George. What started as sketches in notebooks—ideas driven by emotion and vision—quickly evolved into something much bigger. Today, Rossario George is a global luxury lifestyle brand, encompassing fashion, beauty, home, and editorial storytelling.
Inspiration Rooted in Purpose and Resilience
STRIVE TIMES US: Who inspired you to begin this journey?
Tony Vincente:
I draw inspiration from fashion legends, from resilience, and from lived experience. But more than anything, I was inspired by an inner knowing—a fire—that told me I had something meaningful to contribute. I wanted to build a brand that blended artistry with accessibility, beauty with purpose, and luxury with intention.
Defining Success in the World of Luxury Fashion
STRIVE TIMES US: What achievements are you most proud of so far?
Tony Vincente:
There are several milestones that stand out to me:
- Being featured in prestigious publications such as Vogue, Harper’s Bazaar, Tatler, Grazia, and L’Officiel
- Winning the Stellar Business Award for Luxury Lifestyle (Global)
- Dressing extraordinary talent across the world
- Building a brand recognized for its identity, craftsmanship, and storytelling
- Creating a loyal, global community that truly believes in the world of Rossario George
Each of these achievements represents years of dedication and belief.
On Role Models and Creative Independence
STRIVE TIMES US: Who is your role model in the fashion and luxury industry?
Tony Vincente:
I admire creators who blend imagination with discipline—visionaries who aren’t afraid to break rules and rebuild them. I take inspiration from many figures, but I’m ultimately driven by creating my own lane. Authenticity matters more to me than imitation.
The Future of Rossario George™
STRIVE TIMES US: What are your future goals for the brand?
Tony Vincente:
My vision is to continue expanding Rossario George™ globally, strengthening both our ready-to-wear and couture presence. I want to see the brand on major international runways and in top luxury retailers. Editorial dominance, meaningful philanthropic partnerships, and advancing our sustainable and cruelty-free mission are also central to our future.
Summer Collections with Power and Attitude
STRIVE TIMES US: What are you preparing for the upcoming summer season?
Tony Vincente:
The upcoming summer collections are bold, effortlessly glamorous, and designed for movement. These pieces transition seamlessly from day to night. It’s lightweight luxury with attitude—fashion meant to empower the wearer.
Upcoming Projects and Exclusive Releases
STRIVE TIMES US: What new projects can we expect from you?
Tony Vincente:
There’s a lot happening behind the scenes:
- The Sex Drive Collection, launching in 2026, which is already building major momentum
- New vegan-leather handbags, expanded ready-to-wear lines, and beauty offerings
- Editorial campaigns that push storytelling into new creative dimensions
- And, of course, a few surprises that will be revealed very soon
Celebrating Recent Successes
STRIVE TIMES US: How have your latest releases been received?
Tony Vincente:
The response has been incredible. Our fashion editorials—especially Se La Notte Ci Appartiene—have received international acclaim. The Honey Collection continues to perform exceptionally well, and previews of Sex Drive have generated significant pre-launch demand. Each release feels like a step closer to defining the future of modern luxury.
Challenges That Shaped the Brand
STRIVE TIMES US: What has been the biggest challenge in your journey?
Tony Vincente:
Staying true to my identity while building something from the ground up. The pressure to conform is real, but every obstacle helped refine my vision. Challenges didn’t break the brand—they strengthened it.
Advice for Emerging Designers and Entrepreneurs
STRIVE TIMES US: What advice would you give to beginners?
Tony Vincente:
Stay relentless. Don’t fear reinvention. Build with intention. Talent is important, but consistency is what builds empires.
A Message to the Rossario George Community
STRIVE TIMES US: What message would you like to share with your supporters?
Tony Vincente:
Thank you—truly. Every message, every share, and every person who wears Rossario George is part of this journey. You’re not just supporters; you’re family. And the best is still to come.
Tony Vincente
President & CEO | Rossario George™
📞 Phone: 206.501.7432
✉️ Email: tonyv@rossariogeorge.com
🌐 Website: www.rossariogeorge.com