The gender-inclusive, cruelty-free lifestyle brand founded by Tony Vincente continues to revolutionize the fashion and beauty landscape with conscious design, iconic collections, and a powerful global message.
In a world increasingly shaped by inclusivity, sustainability, and creative storytelling, Rossario George stands as a beacon of modern luxury. Founded by designer and CEO Tony Vincente, the brand has become a global force, celebrated for fusing high fashion, clean beauty, and ethical values into a singular, powerful aesthetic.
“Luxury should never come at the cost of compassion,” says Vincente. “At Rossario George, we believe you can be bold, beautiful, and responsible—all at once.”
The Honey Collection: 2025’s Breakout Moment
Rossario George made waves in 2025 with its dazzling Honey Collection—a multi-seasonal fashion and beauty experience that captivated audiences from Seattle to Tokyo. Each release—Honey Red, Honey Peach, Honey White, Honey Chocolate, and the darkly dramatic Honey showcased the brand’s signature 9-shade vegan eyeshadow palettes, receiving widespread acclaim from beauty editors and fashion influencers.
“Every shade tells a story,” explains Vincente. “Honey isn’t just a color—it’s a mood, a memory, a moment you wear.”
These drops weren’t just visual stunners—they echoed the brand’s unwavering commitment to cruelty-free, vegan, and ethically sourced beauty.
Uccello Collection: A Reimagining of Modern Couture
Parallel to Honey, Rossario George expanded its luxury fashion narrative through the bold and expressive Uccello Collection. Standout pieces such as the Uccello Bianca “Francine”—a white feathered mini dress radiating avant-garde sophistication—captured the spirit of modern couture for the fearless wearer.
“The Uccello woman walks into the room and owns it,” says Vincente. “She’s elegance with edge, grace with grit.”
Crafted with sustainable materials including naturally molted ostrich feathers, the Uccello line reinforces the brand’s dedication to conscious couture.
Global Recognition and Media Spotlight
The brand’s compelling fusion of ethical fashion and gender-inclusive design has earned it features in major international publications, such as:
- Grazia Japan
- L’Officiel Austria
- Seattle Gay News (SGN)
- Out NW
- UK Reporter
- Life Magazines UK
- Haute Feature
“Rossario George is more than a brand—it’s a movement,” notes Haute Feature. “It’s style with substance and storytelling with soul.”
Looking Ahead: LA Fashion Week and Honey Notte
With its sights set on the runway at LA Fashion Week, Rossario George is preparing an ambitious and unforgettable showcase—featuring over 20 striking looks from the Honey Notte and Uccello collections. Expect a presentation that will have one of fashion’s most iconic stages buzzing.
“Honey Notte is the climax of the story we started in 2025,” Vincente teases. “It’s where darkness meets light, and elegance turns electric.”
Beauty Without Boundaries, Fashion With Purpose
As the luxury market continues to evolve, Rossario George proves that style and sustainability, glamour and inclusivity, are not only compatible—they’re the future.
“We’re not just creating clothes or makeup,” says Vincente. “We’re crafting a new language of self-expression—where everyone belongs, and beauty has no boundaries.”
