From reselling kicks to becoming a brand magnet, rvckedup is redefining what it means to be a modern influencer.
In an age where attention is currency, Jonathan Mathews, better known by his social media alias rvckedup, has built a digital empire by staying true to himself—and his audience.
From Pandemic Hustle to Personal Brand
Like many during the global COVID-19 lockdowns, Jonathan found himself searching for purpose and productivity. What began as a side hustle—flipping sneakers online—quickly evolved into a full-fledged personal brand. His crisp sneaker unboxings, in-depth product breakdowns, and relatable personality caught fire on Instagram, attracting followers and, soon after, brands.
Building a Loyal Following Through Authentic Content
What set rvckedup apart wasn’t just his knowledge of sneaker culture—it was his genuine connection with his audience. As he shared content consistently, his followers appreciated his unfiltered takes and attention to product detail. His audience wasn’t just watching—they were engaging, trusting, and returning.
Today, he boasts an Instagram following of over 210,000 and growing, making him one of the most influential voices in lifestyle and streetwear content.
Brand Partnerships That Speak Volumes
As his platform expanded, major brands began to take notice. Jonathan’s collaborations include heavy hitters like:
- Prime Hydration
- Zen Water
- FCTRY LAb
- W by Jake Paul
- Netcarat Diamonds & Watches
- Polo Ralph Lauren Fragrances
- Llovesick
- Family Forever Apparel
- Kleep, and more.
Each partnership reflects the trust brands have in his influence and the cultural weight of his personal aesthetic.
Mainstream Media Recognition
Jonathan’s rise hasn’t gone unnoticed by mainstream media either. His journey has been featured across major outlets including ABC, NBC, CBS, and FOX News—a rare accomplishment for a self-made digital creator in the fashion and lifestyle space.
A New Era of Influencer: Real Over Perfect
In a saturated influencer landscape where filters and scripts are the norm, rvckedup’s authenticity is his superpower. He’s not selling a fantasy—he’s sharing his life, passions, and taste in a way that resonates deeply with his community.
That raw realness is exactly what modern consumers—and brands—are looking for.
What’s Next for rvckedup?
With momentum on his side and a clear vision in mind, Jonathan Mathews is just getting started. Whether it’s launching his own product line, mentoring the next wave of creators, or scaling his influence into other verticals like tech or music, rvckedup is more than a content creator—he’s a cultural architect.